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Category Archives: Traffecta

Traffecta – Splits

Commercial break “splits” are when one programming stream is being delivered to two transmitters and each transmitter has its own daily advertising schedule. I haven’t seen many instances of this in the States, but it is becoming quite common now in the UK and Scandinavia where Music 1 / Traffecta is doing a rather interesting thing named “break balancing”.

Traffecta has the ability to ‘balance’ the content length of the commercial breaks on two or more transmitters so they will not necessarily have to always be a set-time. Everyone is familiar with satellite network commercial breaks. Most often, they are two minutes in length and the affiliate stations have to fill to the full 2:00 lest they rejoin the network to silence or into the middle of an in-progress network commercial. With break balancing, one station is set to be the ‘master’ and the commercial breaks it runs are matched in length on the others.

Example: A Pop station in Liverpool has two transmitters.  Transmitter A covers the north side of the metro, Transmitter B has the south side. The station formats three two-minute commercial breaks an hour, each set for a maximum of two minutes content.

If any spot break on Transmitter A is not sold-out, the Traffecta that schedules Transmitter B will adjust to match that Transmitter A content. So, if the 2:10pm break on Trans/A has just ninety seconds sold, then Traffecta at Trans/B will allow only ninety seconds of spots into its 2:10pm break.  Both transmitters flip back to music and entertainment at exactly the same time, with the spot breaks on the ‘slave’ station(s) always matching the commercial content of the ‘master’ station.

Talk with Steve or Neil at one of the M1 offices if you’d like to know more about this function.

Traffecta – Auto Fill With Only One Spot

This is a function that allows a commercial break to be auto-filled to the capacity you set, either a maximum amount of content or a maximum number of units, or both. Spot breaks during live syndicated programs, for example, may provide two minutes that must be filled locally before rejoining the network feed. There can… Continue Reading

Importing Advert Schedule From Traffecta

Traffecta is built into Music 1, so the single application schedules both music and commercials.  Some stations prefer to split the two, having one database to schedule music and another database to schedule the advertising.  In this case, each day’s advert schedule will be imported into the daily music schedule. Then, a complete and fully merged… Continue Reading

Traffecta – Order With Different Rates

When an Advert Order comes with different rates for spots run in different dayparts, the Order will need multiple Items.  Each Item will have it’s own rate and the specific hours where it may run.  The final invoice will incorporate the spots and rates into an accurate and final balance.     Now, another Item… Continue Reading

Traffecta – Break Balancing

We have now added a unique function for networks. Spot breaks no longer must have locked-in/must-fill segments of specific lengths. Stations using syndicated formats are accustomed to having to fill the local breaks with a pre-set amount of content. If the network formats local breaks of two minutes, the affiliate stations always have to have… Continue Reading

Traffecta – Convert Tracks

When importing new music and non-music data into Music 1, any and all units that are 60 seconds or less in length are imported onto non-music cards.  If you are also using Music 1’s Traffecta for commercial scheduling, the commercials need to be converted from non-music cards to Spot cards. Here’s how to do that:… Continue Reading

Traffecta – Packets

When your advertiser has two or more commercials that are to be scheduled to rotate equally, create a packet.  This video shows how to do that. The commercials/announcements that are within the packet may also be scheduled individually with separate Orders. Continue Reading