In MusicONE Pro, the non-music units can have Start and End Dates. When you use this function, it is helpful to have a Category view that includes those two fields. When you add them, the format of the date display can be customized as you see in the graphic below.
Non-Music units can also have Start/End Hours and those data-fields can be added to a Category view, as well. See a video about designing Category Views.