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Importing Advert Schedule From Traffecta

Traffecta is built into Music 1, so the single application schedules both music and commercials.  Some stations prefer to split the two, having one database to schedule music and another database to schedule the advertising.  In this case, each day’s advert schedule will be imported into the daily music schedule. Then, a complete and fully merged… Continue Reading

Traffecta – Order With Different Rates

When an Advert Order comes with different rates for spots run in different dayparts, the Order will need multiple Items.  Each Item will have it’s own rate and the specific hours where it may run.  The final invoice will incorporate the spots and rates into an accurate and final balance.     Now, another Item… Continue Reading

Traffecta – Break Balancing

We have now added a unique function for networks. Spot breaks no longer must have locked-in/must-fill segments of specific lengths. Stations using syndicated formats are accustomed to having to fill the local breaks with a pre-set amount of content. If the network formats local breaks of two minutes, the affiliate stations always have to have… Continue Reading