Traffecta – Auto Fill With Only One Spot

This is a function that allows a commercial break to be auto-filled to the capacity you set, either a maximum amount of content or a maximum number of units, or both.

Spot breaks during live syndicated programs, for example, may provide two minutes that must be filled locally before rejoining the network feed.

There can be some conflict when a Break is set to always be filled to Maximum Length but to do so would go above the Maximum Units allowed. Traffecta displays a Break Too Short violation in the schedule editor in such case.

If one wants a break to be limited to only one advert, but to also schedule Fill units that are less than sixty seconds without the showing a Break Too Short violation for each such break, click the option shown in the screen shot below.

If one wants to limit the Maximum break length to 1 minute but have Traffecta insert one track from Fill if there are no ordered spots in the break then select the option “Insert one track from Category if no spots”.

Importing Advert Schedule From Traffecta

Traffecta is built into Music 1, so the single application schedules both music and commercials.  Some stations prefer to split the two, having one database to schedule music and another database to schedule the advertising.  In this case, each day’s advert schedule will be imported into the daily music schedule. Then, a complete and fully merged… Continue Reading

Traffecta – Order With Different Rates

When an Advert Order comes with different rates for spots run in different dayparts, the Order will need multiple Items.  Each Item will have it’s own rate and the specific hours where it may run.  The final invoice will incorporate the spots and rates into an accurate and final balance.     Now, another Item… Continue Reading

Traffecta – Break Balancing

We have now added a unique function for networks. Spot breaks no longer must have locked-in/must-fill segments of specific lengths. Stations using syndicated formats are accustomed to having to fill the local breaks with a pre-set amount of content. If the network formats local breaks of two minutes, the affiliate stations always have to have… Continue Reading