Traffecta has the ability to ‘balance’ the content length of the commercial breaks on two or more transmitters so they will not necessarily have to always be a set-time.
Category: <span>TrafficONE</span>
Here’s the scenario: You have an advertising order for the client’s ads to run in specific hours of the day, different hours each day and each week will have other specific hours and, perhaps, different numbers of spots to be run on different days.
How to visually position Spot Breaks on a Traffecta format clock.
This is a function that allows a commercial break to be auto-filled to the capacity you set, either a maximum amount of content or a maximum number of units, or…
Traffecta is built into Music 1, so the single application schedules both music and commercials. Some stations prefer to split the two, having one database to schedule music and another database…
When an Advert Order comes with different rates for spots run in different dayparts, the Order will need multiple Items. Each Item will have it’s own rate and the specific…
We have now added a unique function for networks. Spot breaks no longer must have locked-in/must-fill segments of specific lengths. Stations using syndicated formats are accustomed to having to fill…
A new option has been added to TrafficONE’s spot break Fill function. In some instances where one may desire to have a Spot Break filled, it may be filled in…
When importing new music and non-music data into Music 1, any and all units that are 60 seconds or less in length are imported onto non-music cards. If you are…
When your advertiser has two or more commercials that are to be scheduled to rotate equally, create a packet. This video shows how to do that. The commercials/announcements that are…